2015 Alumni Day


Generational Diversity - Bridging the Gap


Lisa Philp

Course Overview

Dentistry is a human capital business with success being in how we treat the “person”. We are currently treating five generations of patients. Each generation is diverse with their preferences, loyalty, choices and how they make decisions about their health and dentistry. Although each person has their individual preferences, there is science and experience that shows how we can adapt to each segment with predictability when we understand their culture, motivations and priorities. These are all dependent on when someone was born and what they were exposed to in childhood, youth and as an adult.

Course Objectives

At the end of this course, participants will be able to:

  • Identify characteristics of each generation and their key patterns of motivation and loyalty
  • Understand how each segment chooses your practice and their marketing preferences
  • Understand the power of mothers and other female influence
  • Choose communication tools to customize to each generation of how to approach and interview
  • Identify techniques of how to present their diagnosis and treatment plans
  • Know how to encourage each segment choice of decision making and financial arrangements
  • Understand the importance of a “Digital Footprint”


The Inn at St. John's, Plymouth, MI
[Click here for directions]

For your convenience, a block of rooms has been reserved at The Inn at St. John's. To receive the discounted rate of $135+ tax please call 734-414-0600 and identify yourself as part of the University of Detroit Mercy Alumni Day event when making your reservation. If you prefer to make a reservation online, you can use the discount code 10G3KF. Note reservations need to be made by April 16, 2015.


Includes continental breakfast, Alumni Day Networking Luncheon, and the Dean's Reception
Dentist - $140/$190*
Hygienist & Assistant - $90/$140*
* If registering after April 1, 2015

Reunion for classes ending in a 0 or 5
Alumni Reunion - $50/person*
Alumni Reunion Guest - $50/person
*Alumni Day and Reunions are at no cost to Alumni celebrating a 50 year reunion

If you choose to pay for Alumni Day by check, please note that the check must be received by UDM within ten (10) days of registration. If the check is not received within ten (10) days of registration, we will assume that you are no longer interested inattending and will remove you from the course roster and you will forfeit your held seat. If you register less than ten (10) days prior to the start of a course, payment will be accepted up to the course start time. If additional time is required, please contact 313-494-6626 prior to registering to make a payment arrangement.


7:30am - 8:30am

Registration and Continental Breakfast


8:30am - 8:40am

Greetings and Introductions
Richard Nykiel, DDS '78
President, UDM Dental Alumni Board of Directors


8:40am - 12:00am

Generational Diversity - Bridging the Gap
presented by Lisa Philp

12:00am - 1:30pm

Alumni Networking Luncheon
Table Clinics and Poster Presentations


1:30pm - 1:50pm

1:50pm - 4:00pm

School of Dentistry Update
Mert N. Aksu, DDS, JD, MHSA
Dean, UDM School of Dentistry

Generational Diversity - Bridging the Gap
presented by Lisa Philp


4:00pm - 5:30pm

Dean's Reception


5:30pm - 10:00pm

Reunion Dinner
(for classes ending in a 0 or 5)

Omicron Kappa Upsilon (OKU) Installation Banquet

CDE Credits

7 total CEUs (Lecture)

Refund and Cancellation Policy

A full refund less $25 will be granted if notification of cancellation is received by the Institute for Advanced Continuing Dental Education office two weeks (14 or more days) prior to the start of the course. If a cancellation is received less than two weeks (13 or less days) prior to the start of the course, a full refund less $100 will be granted. Refunds cannot be given for same any day cancellations or no-shows.

Click here to visit our updated general information and policy page.

Alumni Day is made possible in part by sponsorship from the following sponsors:




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