Logos and Identity
To maintain Detroit Mercy Dental's identity and reputation, it is important to consistently use brand colors and graphics properly, as well as to maintain consistent technical style across written materials. You can find the University's Brand and Writing Style Guide online.
School of Dentistry Colors
Below please find the University color guides for web and print.
| Color System | Blue | Red | White |
|---|---|---|---|
| Color Sample | |||
| Hexadecimal color (web) | 002D72 | A6093D | FFFFFF |
| RGB color (web) | 0, 45, 114 | 166, 9, 61 | 255, 255, 255 |
| Process color (CMYK) |
C100/M80/Y6/K32 |
C5/M100/Y55/K28 | |
| Spot color (Pantone aka PMS) |
PMS 288 | PMS 1945 | |
| Black ink only (Grayscale) | Solid black (K100) | 60% black (K60) |
Logos
Below, download the Detroit Mercy School of Dentistry logos in different file formats for uses on the web, with the Microsoft Office suite, and print projects.
For professional printing and publications, you will need to use the EPS format file. Note: You will not be able to open EPS files with the Microsoft Office suite. You will need an image editing program such as Adobe Photoshop to open the file.